Try the bookstore exercise

This is a neat little hack that could help you focus your creative power to visualise a name for your One Thing.

There is probably no battle front that is more competitive when it comes to making a great first impression than the bookstore. A book needs to grab your attention and proclaim its value immediately, just to get picked up.

So if you’re struggling to come up with a great name for your One Thing, try this exercise.

Go to your local bookstore and make your way to the section that’s relevant to your subject area. Just stand there and see what jumps out to you. What books are asking to be picked up? Why? What is it about their titles or their covers that say, “I could be helpful, pick me”?