Build Phase

Let's start to create your future business!

By this point, you should have created a customer journey map that identifies…

1. One or more product or service offerings you wish to sell;

2. Types of free content that will help people find you;

3. A possible primary or entry-level offering;

4. Ways of letting browsers become followers;

5. And an ideal flow between the steps on your customer journey.

Photo by Randy Fath on Unsplash

In this phase you will implement the essential structure of the customer journey map you made in Phase 2. If you have not yet drawn up your customer journey map, do it now before you proceed.

The next step is to move from a map to a plan that you can put into action. Your implementation plan will set down what you are going to do and in what order. That will allow you to focus on what you need to prepare for day one, and what you can safely put aside for later consideration and action.

One key note is to remember that you do not have to learn all the skills you need to build everything. If there is something you don’t know how to do, go on Fiverr or find a contractor who can build the elements you need to your instruction.

My second tip is to ensure that you have a complete plan. By this I mean that you need to be clear that you have incorporated all the key phases of the customer journey, which I’ll set out below. But, while the essentials must be there, you do not have to build absolutely every channel that you may use in the future. You can always add extra elements, if they will be helpful.

Also, I do not attempt in this course to give you a comprehensive set of practical recommendations on how to set up a website, email list, etc. Even at the time of writing there are too many good options to cover in any detail, and by the time you read this the landscape will have changed. To get my up-to-date recommendations, visit ExpertLiberation.com.

Use your journal to record a note for each element you decide you will need to build: website, email list, social media presence, etc. Against each, note whether it should be ready on day one, or whether it can be added later.

Check your timing strategy