How they did it

One twist on the how-to guide incorporates an element of social proof.

I’m sure we have all seen the “Mom (in your town) made $34,291 in two days using this weird trick” type of online clickbait ads.

The reason this trashy format is constantly repeated is because it works! Shifting from a generic how-to into the more specific “how they did it” must come across as more believable. Also notice how often these types of ads add…