Prosperous Mind

Prosperous Mind

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Build YOUR plan
At this point, you should have a good idea of the components you need to put in place to launch your new expert business
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Ben Hunt
Courses
One of my favourite DIY-paid product formats.
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Ben Hunt
Books
Are you a natural writer? Do you relish the idea of sitting down at a keyboard for hours on end? If so, go to it!
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Ben Hunt
Tips on content creation
Let's complete the Build phase with some general advice on creating your paid content.
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Ben Hunt
Repeat business
It is said to be anything from 5x up to 25x more expensive to sell to new customers than your existing ones.
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Ben Hunt
How people buy from you
The next major — and critical — step in any customer journey is to let them buy from you.
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Ben Hunt
Weight of evidence
Helping tip the scales to the "yes"
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Ben Hunt
Risk reversal
A key step to avoiding the "no"
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Ben Hunt
Join the club
The idea of membership leads to a further tactic that you should consider in your sales messaging.
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Ben Hunt
The hurdle tactic
Another tactic for boosting the perceived value of your higher-end offers is actually to put hurdles in the way of your prospect!
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Ben Hunt
Match the sales material to the investment
You must pay attention to the size of the investment and the magnitude of the decision that your prospects will have to make.
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Ben Hunt
The secret key method
As previously mentioned, the “secret key” is an incredibly powerful and helpful tool for helping people understand the effectiveness of your One Thing.
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Ben Hunt
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