Build

Now you have a plan, we can start to create the infrastructure for your content business.

1. Build phase overview.

2. Customer journey overview.

3. How people find you.

4. How people find out more about you.

5. How people follow you.

6. How people choose you.

   1. The “Secret Key” method.

   2. Match the sales material to the investment.

   3. The hurdle tactic.

   4. Join the club.

   5. Risk reversal.

   6. Weight of evidence.

   7. How people buy from you.

7. Repeat business.

8. Tips on content creation.

9. Content formats:

   1. Books.

   2. Courses.

10. Build your plan.