Concept

The first phase of Prosperous Mind is to decide on the focus for your future business. Work through each of these articles in turn.

1. Concept, the fundamentals.

2. Design your “One Thing”.

3. Can you own your “One Thing”?

4. Could you create a category of one?

5. Is there room for growth?

6. Your one-sentence summary.

7. What’s the ultimate win?

8. Does it inspire and excite you?

9. What’s your “why”?

10. What’s your story?

11. The ikigai test.

12. Does it address people’s basic needs?

13. Case study: The Yes Diet.

14. Case study: Gut Health Meets God.

15. Can you focus on a sharper market?

16. Can you take a stand?

17. Can you offer something people can be?

18. Can you make it a happening?

19. Does the title stand alone?

20. Avoid being cryptic, cute, or clever.

21. The “One Thing” checklist.

22. Try the bookstore exercise.

23. Permission to invent yourself.

24. The #1 secret to success.

25. The Success Paradox.

26. Introduction to the Awareness Ladder.

27. The "Short Circuit" method.

28. Reframing the problem.

29. The Specificity Paradox.

30. Affinity.

31. Genius your concept!