Design

Once you are clear about your “One Thing” it is time to craft what you will offer the world. We’ll use a concept called “The Stack” to help make this process simpler.

1. Stacking your offers.

2. Overview of Stack layers.

3. Stack mobility.

4. Awareness Ladder

   1. Introduction (8 minutes)

   2. Steps 0, 1, 2 - examples (14 minutes)

   3. Worked example, the Weight Loss market (16 minutes)

5. Pricing!

   1. The Value Triangle (8 minutes)

6. DFY (Done For You).

7. DWY (Done With You).

8. DIY$ (Do It Yourself Paid).

9. DIY Free.

10. Customer journey.

11. Categories of products & services

    1. Live events.

    2. The Professional Network product type.

12. Tips

    1. Keep it simple.

    2. Let your weaknesses shine.